I want to show you how to use video to market your Practice and actually save you time in the day-to-day running of your Private Practice.
You might be wondering, how long does it take to put some videos together?
When can you fit it into your schedule when you have just spent a big day in clinic, commuted home on the Jubilee line in someone’s armpit to a fractious two-year-old you have got to bath, prep yourself for the next day and somehow feed yourself?
Why is it worth it?
If you manage to carve out even just a little bit of time, is it going to be worth it, here is why…
I talked before about why we have to be getting on board with video in our Private Practices, read my blog or watch the video here… Why you should be using video to grow your Private Practice.
Remember those powerful stats about how 80% of people who are going to view content online, via video and 70% of patients make up their minds about us before they even get in touch.
It’s a no-brainer that we have to be doing this.
So… why not get a bit clever and use video as a tool for saving you time in the day-to-day running of your Private Practice.
How often are you being asked the same questions over and over again by your patients?
These questions can make clinic feel a little bit like Groundhog Day! I’m sure that happens to you.
I have a sports medicine practice, and I might typically get asked five times a day…
“Cath, what’s it’s going to be like when I go through hip arthroscopy operation?
“Cath, how soon will I be able to walk?
“Cath, when can I commute into work?
“Cath, when can I do my half Ironman?”
Does that seem very familiar to you in your Practice too?
A video is a great way to answer those questions. You can point people to them on a regular basis.
Perhaps you have already drawn up FAQs that you’ve made into a PDF which you send out to your patients?
I bet you’ve also had that light bulb moment when you speak with them and realise, it doesn’t matter that you sent them something printed, they still didn’t read it.
There’s a good reason for that. It’s actually because the written word doesn’t help us to recall information that well. Shocking when you remember that is how most of us were educated.
Did you know you are nine times more likely to recall facts from something you watched in a video as opposed to something you read?
A video is also particularly useful when you need to get across some essential information to a patient, and you need to be sure that they’re recalling what’s been said.
For example, You could be a surgeon, and you could use video as a tool, that kind of warms people up in the consent process. If you’re taking somebody through a surgical procedure, you could say to them in clinic…
“Listen, I want you to go and watch a video. It will talk about these key areas, watch it carefully, write down the questions that you have, and then come back to me so that when we’re signing the consent form when we next meet, I know that I’ve addressed all your concerns.”
In the video, you could talk through the pros and cons of the surgery, what happens if something does go wrong, and in reality, what that’s actually like when something’s gone wrong.
When you’re writing the consent form with the patient, you’ve nodded socially together that you knew what it was going be like if someone had an axillary nerve palsy, et cetera, et cetera, et cetera. A video is a great way to get that stuff across.
Remember: When you are speaking on camera, talk as you would with a patient, it makes it less ‘doctorly’. Translate the big words into more patient-focused speech.
Check this page for tips to help you with this…Marketing Your Private Practice: How to make videos that look and sound great.
A video is a marvellous way to demonstrate how to do something, practically.
In the olden days, I used to send people to some slightly crass website to show them how to put on an air cast boot, if they’d forgotten, once they had left the clinic.
Sometimes, we find ourselves having to find some slightly naff video to send somebody too. Wouldn’t it be better if we had an excellent demonstration video that we’ve made ourselves?
For example: “This is a safe way to use crutches on stairs if you’re non-weight bearing on one leg.”
You might be thinking… “Cath, I like the idea of it, but isn’t it going to take forever?”
Well, rather than setting up your camera each and every time you get asked a question, maybe over the course of a week or two, write down the typical questions that patients ask you, or refer back you that FAQs PDF you might have made already. Batch them up, sit down with your iPhone on the stand, answer the questions, demonstrate your stuff.
For example: “This is the right way to use your inhaler” or “This is the amount of cream you actually want you to use when it comes to retinoids”
You’ll just have an afternoon of jolly film making and it will save you heaps of time there too.
These are just a few ideas about how you can use video to save time in your Private Practice if you are looking for further inspiration…
Now it’s time for you to grow your Private Practice.
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