Business Coaching for Doctors

PPN Million Pound Private Practice Programme™

PPN Million Pound Private Practice Programme™

Build a highly profitable Private Practice in 12 months.
Business coaching for private doctors + done-with-you marketing and implementation for fast practice growth.

A 12‑month programme for clinicians who want a predictable pipeline of self-paying patients, highly-effective digital marketing, efficient operational systems, strong referral relationships, becoming the go-to clinician in their field, and a pathway to build towards consistent £50k months and beyond.

…whilst having more time and freedom…

You don’t have to choose between learning and outsourcing.
You get both — strategy and execution, done with you, at speed.

Trusted by 100+ UK consultants across orthopaedics, psychiatry, oncology, cardiology, ENT and more.

Where are you on your Private Practice journey?

You’re probably feeling exhausted by the end of the week.

You’re working all hours, your admin piles up, and your Private Practice has started to cause you as much stress as your NHS work.

You’ve had success with getting a practice up and running, but your private patients arrive sporadically, not by design.

Maybe you’re considering dropping a few NHS PAs (or leaving entirely) but you’re worried about whether you’re going to be successful enough, and leaving the security of the NHS (and its pension) seems scary.

Most consultants tell us they’ve:

  • Tried to grow through hospital listings or word-of-mouth
  • Dabbled in “doing marketing” between clinics
  • Hired SEO and marketing agencies who produced vanity metrics instead of patients
  • Hired a coach (who had never actually been a Consultant in Private Practice), who promised them the earth and then burned them (as well as others).
  • Spent evenings battling admin instead of switching off
  • Even started to feel resentful that other people their age were having a much better time, ‘raking it in’, while they continued to work 12+ hours a day, and often at weekends.

It’s not your fault. You were trained to treat patients – not to build a business.

That’s why this programme blends Business Coaching for Doctors with hands-on implementation.

We call it Accelerated, Done-With-You Marketing.

You get:

  • The strategy and accountability that comes with world-class Private Practice coaching.

  • The execution power of an agency – without the cost or dependency.

We don’t hand you tasks — we grow and optimise your practice with you.

What we co-create:

  • A well-oiled, operationally efficient business that saves time, money and energy
  • A high-converting, SEO and AI search optimised medical website that attracts the right patients (especially self-funding ones)
  • Video content that gets patients booking in
  • A content and social media marketing engine
  • A small but mighty team to support your practice and marketing
  • Referrer systems, SOPs, and dashboards

This is modern, accelerated, done-with-you marketing — the closest thing to having a dedicated business coach for doctors and an execution team in one.

Coaching Results : See the transformation

Before:

  • One enquiry per month via website

  • No SEO or AI strategy

  • Scattered, reactive marketing

  • Admin bottleneck and taking work home

  • Constant concern about income

Website traffic data

Oncology Consultant – five months into coaching

After

  • Daily, high-value enquiries leading to bookings

  • 6000% website traffic growth

  • One clear content engine

  • Delegated, streamlined systems

  • Income doubled

This programme is for you if:

  • You’re a Consultant Physician, Surgeon, Oncologist, Psychiatrist, or Ambitious Clinician.

  • You’ve started on your Private Practice journey, you’re ambitious, and you want to invest in swiftly becoming upskilled from the outset (so you can grow faster).
  • You’re considering cutting NHS hours down (or even leaving the NHS) to increase your Private Practice capacity, but you’re worried about making the leap.
  • You’re tired of working really hard, you have little free time for yourself, and you’re not reaping the rewards financially.
  • You want to become known as the go-to clinician your sphere.
  • You want to do get there fast.

This programme isn't for you if:

  • You’re literally just starting out in Private Practice. If you’re not yet seeing private patients, or aren’t looking to make Private Practice your long-term focus (yet), we’re not the right fit.
  • You’re not willing to be challenged – coaching isn’t for everyone and effective coaching isn’t people pleasing.
  • You’re not prepared to do the work- you’ll need to take consistent action (but we’ll guide you and help with the heavy-lifting).
  • You’re not committed for the duration – this isn’t a programme that you can join for a few weeks and shelve for a while. Transformation and growth doesn’t happen overnight, and our sessions need ring-fenced time. You’ll need to commit to showing up and accountability ultimately rests with you.
  • You’re only interested in ‘boot-strapping’ your practice. All successful businesses need investment to grow swifty, and this programme isn’t a good fit for you if you’re simply not earning enough… yet.

The 12-Month Framework

Phase 1 — Business Optimisation and Revenue Accelerator (Months 1–2)

Goal: Get your business running like a well-oiled machine and get your practice earning more, fast.

We’ll:

  • Carry out deep dive that looks ‘under the business bonnet’ of your Private Practice
  • Clarify your niche and positioning so patients (and referrers) instantly “get” what you do and who you’re for
  • Sort the key foundations – admin, billing, automation, enquiry flow, booking processes, pricing – so you stop leaking time and opportunities
  • Launch your Self-Funder Accelerator and get a new stream of patient bookings
  • Create your ideal week, so you can stop over-working
  • Write SEO-optimised, new website copy to attract and convert patients

By the end of Phase 1, You have more enquiries from the right kind of patients, your diary is noticeably fuller, your admin processes slicker, and you’ll have a clear path to covering the programme fee from just a handful of additional patients.

This is where most clinicians realise, “I should have done this years ago.”

8-Week “Love It or Leave It” Guarantee

I want this to feel like a smart, comfortable decision – not a financial leap of faith.

That’s why you’re not committing to a full year upfront. You get 8 weeks to experience the coaching and clarity, putting your tailored plan into action, and see the early financial wins for yourself.

At week 8, if you’re loving the progress (most clinicians know well before then), brilliant – we commit to the rest of the year and keep building.
If not, you can step away and keep everything you’ve gained – No pressure. No awkwardness.

Just a clean, confident decision based on momentum, not guesswork.

Phase 2 — Authority Engine (Months 3–6)

Goal: build a marketing machine that can grow your practice without you burning out

You’ll:

  • Work with our multi award-winning medical web designer and brand expert to build a bespoke website that brings our copy to life, attracts and converts patients, and positions you as the expert in your field.
  • Have a professional photography shoot (including professionally styled hair and makeup) with our leading personal brand photographer, so that you have amazing images in plentiful supply for your website and social posts.
  • Record ‘cornerstone’ video content.
  • Commence email marketing.
  • Launch dashboards and analytics to track enquiries, conversions, revenue, visibility
  • Build your social media content engine.
  • Build referrer outreach systems
  • Build (and train) your small-but-mighty marketing team to assist with marketing, socials and editing tasks

By the end of Phase 2, your marketing engine is running smoothly – your diary is booked with your ideal patients and revenue is strong. You’ll feel confident that you know exactly what to do each month to keep your practice growth increasing.

At this point, most clinicians decide to safely cut NHS hours or re-structure their working week, because they can finally see the finances stack up.

Phase 3 — Scale & Freedom (Months 7–12)

Goal: turn momentum into a predictable, scalable growth engine.

By Phase 3, you’re no longer guessing. You’ve got a working system, a clearer head, and real momentum. Now we take what’s already working – and scale it.

We’ll focus on:

  • Conversion Mastery: We’ll have a bank of data that can drive continued, well-informed marketing and financial decisions
  • Marketing self-sufficiency: Building repeatable marketing assets that keep enquiries flowing, dialling up what’s already bringing in great patients
  • Scale & Brand Expansion: Uplevelling your authority and positioning so you become the obvious choice in your niche and recommend by AI
  • Making the move to full-time Private Practice (or dropping other commitments for even more freedom)

By the end of Phase 3, you’ll have a predictable, reliable patient pipeline, systems that save you time and stress, a rhythm you can sustain – and continue to scale – long after the programme ends, and a highly profitable, Private Practice.

Why work with Private Practice Ninja?

If you’re feeling the squeeze of clinical life – the pressure, the pace, the never-ending to-do list – and you’re trying to grow a Private Practice on top of all that, you need support from someone who genuinely gets it. That’s exactly why clinicians choose to work with me. I’m not an outsider looking in; I’m a successful Private Practice clinician myself, formally trained in marketing and business coaching, and a total tech geek who’s been helping clinicians streamline, systemise, and scale for over a decade.

I’ve worked with hundreds of doctors and surgeons, and I know how tough it is to juggle patients, admin, compliance, marketing, and a personal life. That’s why I’m so passionate about helping clinicians finally get to grips with running a professional, profitable business – one that doesn’t depend on agencies that don’t understand healthcare, huge ad spends, or business coaches who’ve never worked a single day in Private Practice.

When you work with me, you learn how to independently market your practice, attract the right patients, and build a business that supports your life (not the other way around). If you want clarity, capability, and a proven framework that actually works in the real world, you’ll find it here.

By the End You Will Have

  • A premium, high-performing website that actually brings in patients

  • A brand and social presence that positions you as the go-to in your niche

  • A consistent flow of video, blog, and email content that builds authority

  • Predictable referrals and self-funders coming through every week

  • Total clarity over your numbers and the marketing levers that drive growth

  • A team and systems that give you hours of your week back

  • A business capable of a stable seven-figure run rate – and working week that suits you

Your Investment

One programme. One investment. One transformation.

No DIY. No watered-down tiers. This is full business coaching for doctors plus full-stack execution.

£3000+VAT per month, for 12 months.

“Cath has not only been instrumental in helping me to grow my private dermatology practice, she has also helped me communicate my strengths in managing acne and acne scarring much more effectively, so that I am now seeing the kinds of patients who will benefit most from my advice and experience, and whose concerns I most enjoy treating.

 As well as suggestions for amending the content and layout of my website and tips for communicating better with potential patients through newsletters and social media, Cath and PPN’s practical advice with the administrative aspects of running my clinic, including help with GDPR, mean that the processes are all much more streamlined so that I have peace of mind and lots more time and energy freed up to see patients or spend on other things I enjoy doing outside of work.

I cannot thank Cath enough for all the help she has given me – it has been transformational!”

Dr Justine Kluk

Cath was able to help me from our very first contact, as she instantly could see a strategy forward for what needed to happen for me to make these changes. I can genuinely say I don’t think there’s been a single piece of business strategy advice from Cath that has been in error for me; her advice has been gold. This included advice on website development and marketing, Private Practice regulatory frameworks, and growing my patient list, etc.

Cath has a very strong sense of business strategy, but also the fine details that are needed, including advice on IT equipment and practical advice regarding clinic structure, etc. This is very important and encourages you to pay attention to these details, as otherwise, it would be easy to overlook them because you become so consumed with focusing on the day-to-day running of the medical practice you have successfully set up.

The best thing about working with Cath is that she is a very personable and friendly person with a sharp, keen intellect, and she can gently persuade you on how to move forward and develop your Private Practice.

Someone should choose to work with Cath because they will, without a doubt, have the same excellent experience that I’ve had. Her support has been fundamental in helping me grow my business, which is now going from strength to strength. I still rely on Cath’s advice to help it develop further; most business owners know they cannot rest on their laurels. Cath is friendly, relatable, and has a wealth of experience in this field. She also has a wide network of contacts that will be invaluable to others. Cath can help make the process fun, and I have no hesitation in recommending her.

Dr Mike Skelton

Private practice can be lonely, so I wanted the reassurance that I was “doing it right” and advice when was maybe doing it wrong, so that I could keep moving forward. Cath teaches business marketing in a way that really did work for me.

Cath knows her stuff and she has the ability to make you feel both competent and supported.  Some knowledgeable people are really skilled at making the people around them feel stupid.  Her skill is in being really present and interested, making you feel uplifted and ready to take on the world.

A world with a Cath in it is a bit shinier than one without.  She’s positive and curious, a great clinician and a marketer. Plus, she gave me the confidence to put my prices up – twice – which has made a huge difference to my bottom line.

Nell Mead

Cath was instrumental in helping me completely transition out of the NHS and further grow my private practice.

Cath also encouraged me to solely focus on my niche—managing running-related injuries—which is something I’m passionate about.

Her support, clear objectives, and actionable takeaways have been invaluable in improving my practice. Every session has a clear purpose, and she’s always approachable, non-judgmental, and solution-focused.

For anyone considering working with Cath, especially those aiming to grow in Private Practice, I can recommend her unreservedly. Her expertise in everything from her deep understanding of life in clinical practice, to marketing, admin and business systems has been a guiding force in my journey over nearly a decade.  I’m incredibly grateful for all her help over the years.

Scott Newton

When I met Dr Cath, the problem I had when I left the NHS, was that I hadn’t been clear enough with myself about exactly the kind of Private Practice I wanted to have, exactly the kind of practice I wanted to work in, and exactly the kind of patients that I wanted to specialise in treating. She helped me nail all that.

The best thing about working with her is that she’s funny, she’s easy to work with, she gets you to get clarity on the goals that are important to you in building your Private Practice, and then she gets you to achieve them.

Dianne Ashcroft

I came to Cath absolutely certain that I wanted to really grow my private practice, but I was exhausted, overwhelmed, I knew I needed someone who could guide me, keep me on track, and stop me wasting time and money.

Cath was the only discovery call I booked — and genuinely, within minutes, I knew she was the person I wanted in my corner. She immediately gave me clarity on what mattered, what didn’t, and how to turn the huge, chaotic list in my head into a clear, step-by-step plan.
She supported me from the very first moment – and now I have a really well functioning clinic, patients coming through the door, and a business I’m proud of. And we did it in about three to four months, which still amazes me.

Her structure, encouragement, and no-nonsense guidance made everything feel doable. She pushed me out of my comfort zone when I needed it, never judged me when I took a bit longer to act, and made the whole journey far less stressful (and at times, actually fun).
One of my biggest anxieties was accidentally missing something critical from a regulatory point of view and ending up in trouble. Cath took that fear off the table completely — she guided me through the compliance side of things in a way that felt safe, clear, and manageable.

If you’re a clinician in private practice, get coaching. I genuinely don’t know why anyone would attempt to do this alone. You’ll save time, money, energy, and avoid so many blind alleys. You’ll get your clinic running properly, far faster, and you’ll avoid the expensive mistakes most people make.
And if you’re going to get a coach, get Cath. She made this entire process achievable, structured, and so much less overwhelming. I couldn’t recommend her more.

Dr Jenny Judge

Cath’s insights into how to grow and market my practice have been invaluable. She has been a fantastic mentor – listen to what she has to say!

Mr Giles Stafford

When I first started working with Cath, I was in the middle of leaving a private clinic and preparing to build my own private practice. It was a big transition, and I knew I needed someone who understood both the business and emotional sides of that change.

Cath helped me bring structure, clarity and confidence to the whole process. She guided me through defining my niche, shaping my services and creating a brand and direction that genuinely reflected who I am as a psychotherapist. Her advice was always practical, insightful and easy to put into action.

What I appreciated most about working with Cath was her warmth, sense of humour and the genuine care she brings to her work. She strikes the perfect balance between professional expertise and personal support, and she is worth every penny.

If you are a clinician looking to grow your private practice or make a big career shift, I could not recommend Cath highly enough. She does not just help you build a successful business, she helps you believe in your ability to do it

Talid Khan

Frequently Asked Questions

Firstly, it’s not your fault. Many of our clients have been promised the earth by people who’ve never been doctors, left medicine years ago, or have never actually worked in Private Practice. They don’t understand how clinicians think, how patients buy, or how to use data to make marketing decisions — and they massively underdeliver.

You’re not alone. Many doctors tell us they felt embarrassed or even ashamed after being burned — as if they should have known better. But the truth is, they were simply misled.

That frustration is exactly why we created Private Practice Ninja over a decade ago.
Our mission is to show you the how, and then help you get there much faster — with proper data, proper systems, and proper support.

By the time you finish the programme, you won’t just have results — you’ll be a wiser business owner and a confident, data-savvy marketeer who finally understands how to make Private Practice work for you.

That’s exactly why this programme exists. Most doctors come to us feeling buried under admin, stuck in clinic, and with zero spare hours — but you don’t need more time, you just need better systems.

We build those systems with you. From automation and delegation to streamlined booking and billing, we’ll help you reclaim hours every week. The work we do together gives you time back, rather than adding to your to-do list.

Within the first few weeks, most clients tell us they finally feel in control again — and that’s before the growth even starts.

Perfect — you don’t need to be. This isn’t a DIY programme where you’re left to figure out software or jargon.

We handle the technical setup with you, step by step, using plain English and hands-on guidance. You’ll learn just enough to stay confident and in control — not enough to overwhelm you.

Every tool we use has been chosen because it’s simple, intuitive, and fits naturally into how doctors work.

By the end of the programme, you’ll feel completely at ease with your tech stack — and proud of how much simpler your practice runs because of it.

Agencies tend to do things for you — but they rarely understand how Private Practice actually works. They’ll take your money, post a few generic social media updates, maybe redesign your logo, and call it a day.

The result? You’re still not sure what’s working, you’re not in control of your own assets, and you’re paying a monthly retainer that never really ends.

The PPN Million Pound Private Practice Programme™ is completely different.
We don’t just “do it for you,” and we don’t leave you to do it alone — we build it with you.

You’ll learn how to think like a business owner and market like a professional — with hands-on support, expert design, copywriting, and strategy delivered alongside you.
You’ll own everything we create together — your website, content, tracking, and marketing systems — so your success isn’t tied to anyone else.

It’s not an agency.
It’s not theory.
It’s a done-with-you accelerator that teaches you the how, while we help you implement it fast.

Why do we need to ‘redo’ things? Every clinician we work with has had some marketing success before joining us. But the majority are being let down by underperforming digital marketing and an online presence that simply isn’t converting.

They may have been relying on low-volume or poorly converting content, or attracting the wrong kind of patients because the messaging doesn’t match what people are actually searching for.

Often, that content was written by the clinician themselves — or outsourced to an agency focused on chasing high-volume keywords that sound impressive but have little to do with patients actually booking in.

Experience has taught us that it’s far more effective to take what’s working and rebuild properly — aligning the right messaging, keywords, and design so it attracts the patients you actually want to treat.

That’s why we work exclusively with an award-winning web designer, using copy that’s carefully constructed around your niche clinical expertise and our marketing smarts and conversion strategy.

The result is a rapid rebuild that performs brilliantly — attracting the right patients, increasing conversions, and finally making your marketing work as hard as you do.

You’ll see results fast. Most clients begin generating new self-funder enquiries within the first 30 days. Within three to four months, your new website and systems are live, and within six months, your social, video, and referrer marketing are bringing in consistent enquiries.

By the end of the programme, you’ll have a self-sustaining private practice that attracts patients, delivers profit, and runs smoothly — without burning you out.

In medicine there are no 100% guarantees, (and obviously if you don’t commit to showing up and doing the work, you won’t achieve your goals), but if we’re really not a great fit after two months together, you’re free to walk away with no further commitment to continue. Plus, client success is really important to us, and so if you’re doing all we ask of you, we’ll work with you to ensure your investment was worth it.

You graduate with every system built and can join our Alumni Circle.

Ready to Build Your Million Pound Private Practice?

In 12 months, you’ll have a highly profitable, Private Practice without the overwhelm or reliance on external marketing agencies.