Marketing Your Private Practice: How to make videos that look and sound great.

You may have many reasons why you’ve been procrastinating over starting to make video, and I talked last time about why it’s so important, why we mustn’t miss this boat…

‘Video is huge, and Google and YouTube love it.

Frankly, you have to get around to making videos if you want to grow your Private Practice.’

Perhaps some of these reasons for “not getting around to it” sound familiar to you?

“Oh, it all sounds a bit techy; I’ve just learned how to use my smartphone to take a decent selfie. There’s no way I’m going to, ever figure out how to make videos with it.”

“It’s going to be a bit expensive. I’ve just shelled out three grand for a website. I haven’t got money for a fancy video camera. “

“I haven’t got a clue. What on earth am I going to be saying? I have no idea about what I should be recording when I should be recording, and what channels I should be putting it on.” “It’s going to look rather amateurish because I don’t have a posh recording studio. “

“I don’t know how to put a video on my website,” “I bloody hate how I look on camera! As soon as they see how old, scruffy, short, thin, fat, spotty I look, they’re going to run a mile.”

“It’s going to take a heck of lot of time – that I don’t have.”

I’m here to dispel some of those myths for you.

What I want to encourage you to do, is to think about what you can do now to get started with video in your Private Practice.

Chances are, you have a mobile phone in your pocket.

Your phone is also a mobile recording studio. It takes great video and frankly if this is all that you use, you’re going to make some killer video for your practice.

Here are my Six Top Ninja production tips.

How you can make that early bit of video production in your life come along a little bit quicker?


  #1 Microphones.

Now I’m sure you’re aware that there’s an inbuilt mic in your smartphone. The trouble is, if you’re further away from it more than just an arm’s length, the sound’s not going to be very good.

If do just ONE thing in terms of shopping, I’m going to suggest you invest in a lapel mic.

I encourage people to use is a Rode SmartLav+. It’s less than £50. It plugs into the bottom of your smartphone. You just clip it on, and you’re ready to go. It’s the sort of thing you can tuck into your back pocket, carry with you literally everywhere.

Go look on Amazon, buy yourself a little lapel mic, and you’ll be all really, light years ahead in your sound quality.

  #2 Shooting Environment.

We are surrounded by noise but sometimes we forget how noisy an environment is. So, rather than recording into a windy storm, or in an operating theatre where the machines are going bleep, bleep, and the anaesthetist is snoring, it’s time to think about choosing a quieter corner so that the sound quality’s a bit better.

Sometimes we do need to shoot on the move.

For example, we might be pitch side recording some people doing a sport.


As much as possible, try your best to find a nice quiet place away from busy corridors or away from people opening the doors. And don’t forget to switch off things that could interrupt you…

Switch off your mobile phone.

Switch off the fridge if it makes a lot of noise. (Remember to switch it back on again.)

Switch off, Alexa. She sometimes gets a bit chatty, doesn’t she?

  #3 Phone stands.

With a recording on our phone, we could use our hand to hold the phone, but it’s going to get a bit achy and shaky, isn’t it? You can go basic, or you can get really flash with stands.

A GorillaPod.

It’s a really basic yet, very effective stand. You simply clip your iPhone into it, and you can wrap around anything. It can wrap around a bit of gym equipment, around the desk, it can wrap around the top of your PC, or whatever. Gorillapod stands are practically pence online.

If you want to get a bit flashier…

A Tripod.

I happen to have one made by Manfrotto. It’s got a little clamp on the top. It’s around £50 online and you can tuck it away in a corner, so it’s always ready to go.

  #4 Natural Lighting.

Lighting is really important. Some of us are lucky enough to have beautiful naturally lit rooms. Frankly, in the UK we’re not known for our all-around the year sunshine, but if you can shoot with some natural light, that’s fantastic. It’s the photographer’s friend, however remember which way round you are.

You want to position yourself so that the light is shining in from the window onto you. You don’t want to be filming with you silhouetted against the window brightness.

  #5 Artificial Lighting.

Not many of us have the luxury of a naturally well-lit environment, and sometimes we need to boost the light a bit in the room. If we were shooting in a professional studio, chances are we’d have all kinds of lights in all sorts of directions. But most of us don’t have, a) that expensive setup, and b) all this stuff takes up lots of space in your home. Most of us can’t accommodate it.

If you’re going to do one thing to boost the light, get yourself a simple LED light. LED lights can range from something really tiny, which can sit on top of a clamp that holds your mobile phone for around £30….


you can get a bit fancy and indulge yourself and go for something like a Rotolight NEO 2. When you switch it on, it starts to dial up and produces really some really quite fantastic bright light, and you can change the warmth of the light by making it warmer or colder, etc. A fancier lamp like this costs around £200. It’s a great investment.

  #6 Engage with your camera.

Look and talk at the lens! Initially, when we’re starting to record video, we want to shy away from looking at the camera, but we need to look at the camera.

If you’re using a smartphone, it’s quite tricky to spot where that little camera aperture is – it’s a tiny hole after all. Why not tear off a corner of a ‘Post-it’note and put the angle of that corner pointing towards where the hole is, then you will know where to look.

Don’t look at your face on the screen. I’m sure you’d rather not people getting a weird shot looking up your nostrils.

My final tip for you today is to…

‘Get over yourself and start making some video! I’ve managed it, and you can manage it too.’

I’ll be making more videos and sharing top tips and tricks for marketing your Private Practice, and I encourage you to sign up to our YouTube channel. Just pop ‘’ into the search bar.

Sign up to our email list too (if you haven’t already), and we’ll send you great practice growth tips! I’m Dr Cath Spencer-Smith at Private Practice Ninja – click HERE to join us.

Now it’s time for you to grow your Private Practice.

Get in touch!

Together we can grow your Private Practice.



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