Q: When you book a holiday online, how do you go about choosing which location to travel to, or the best hotels to stay in?
A: Chances are you’ve had a hunt on the internet and maybe had a nosey around on TripAdvisor.
Q: What about if you’re buying wine online?
A: No doubt you’ve looked to see how many stars the average sipper has awarded that nice looking bottle of Picpoul de Pinet.
Think that healthcare isn’t sourced online?
A surprising nine-out-of-ten patients choose their Clinicians having read online reviews. Whilst it’s great if a patient can get a recommendation from a friend or colleague, what if they don’t have a reliable first-hand source to call upon?
When you’re growing your private practice, it’s a good idea to consider signing up to, and paying hard earned cash to, a review site. In its simplest form, this is an online space where patients can read about you, your talents and expertise, and book in to see you. There are several out there to choose from, such as www.myhealthspecialist.com, www.topdoctors.co.uk, and wwww.iwantgreatcare.org.
Some of the sites such as myhealthspecialist.com are based around reviews from other Clinicians. Whilst it’s nice to know that your ‘Ortho’ chum approves of your skills as at ACL reconstruction, I have to say it does feel a little bit like, ‘you scratch my back and I will leave you a nice review’. For quite some time now, I have been checking out these sites and seeing what they have to offer. In the end, I decided to go through the process of signing up to Doctify to see what all the fuss was about. I have to say it’s really pretty good.
Doctify’s approach is that they get patients to rate you, and the best part is that it draws in reviews and uses its mammoth SEO leverage to make sure that you get ‘seen’. It’s a platform that enables patients to connect with you, and they can even book into your available appointment slots.
What’s particularly cool, is that if you are a patient, you can search according to a clinical condition, a speciality (it’s not just for doctors), location of where you want to be seen, or the Clinician’s name. A patient can even search by whether or not the Clinician is approved by their insurer. The patients can access Doctify on an online platform, and a mobile app means they can even book in via their iPhone X, whilst lying in the bath.
The team at Doctify take you through an on-boarding process, and are very helpful in getting you set up with a system which is actually very intuitive to use. Within under a week of signing up, I had three patients contact my secretary and book in, which makes a monthly fee very good value.
But how do you get the best out of a review platform?
Firstly you need to ensure that all of those niggly little details are paid attention to. So it’s a good idea to get an excellent headshot photo and make sure that you update your clinic location details to give an accurate representation of where you really are during the week. Are you literally available every Wednesday in Putney, or is it more on an ad-hoc basis? I then think the key is to decide what you are going to tell potential patients that you love seeing and treating. This means getting ‘niched’, and you’ve heard me bang on about this before. If you would like to read more click HERE. or click the button below
Would a patient stop and linger longer over you profile because you described that you like treating ‘knee problems’, or are they more likely to connect with you because you get ‘great success with the high-end rehab aspects of post ACL reconstruction care’? If there is a particular condition you can’t wait to treat, and you treat it well, then name it! Whilst it’s important to speak in lay-language, patients also Google their condition. So, if you love a bit of ischio-femoral impingement, then state it.
I suspect that some of us have been considering using these kind of sites, but may be holding back because we are worried we might get a bad review. Whilst nobody enjoys receiving the equivalent of a one-star Amazon rating when it comes to our patient care, a bad review can often turn out to be the start of a great PR process. Patients are savvy and can read between the lines if someone is being obnoxious. Whilst you (obviously) mustn’t breech patient confidentiality, if you take time to respond to a duff review with warmth and good clinical reasoning, it can often turn the situation around. Future patients will view you as a compassionate, caring and intelligent Clinician.
Whether you realise it or not, patients are out there reviewing you, talking in forums about you, and leaving their experiential stories all over the internet. Why not turn this around, use it to your advantage, and consider using a platform like www.doctify.com?
If you feel like your Private Practice needs help with gaining referrals, more effective ways to work, or you have questions about GDPR, then we’re here to help.
We are waiting to help you gain more patients and boost your referrals
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