Getting your LinkedIn profile sorted

Does your LinkedIn profile need a health check ?

This is the first of a series of posts on how to  get the best out of your online presence and today we’re starting out with LinkedIn. You might not have your website you can be proud of but LinkedIn is a great place to start setting out your stall in terms of who you are as a clinician.

Why does LinkedIn work?

Well, fundamentally, it builds your on-line presence that insures at least of some of the information that a Google search brings up about you, is accurate. This is because you have control over what’s in your LinkedIn profile – rather that what other people randomly write about you.

These are our top Private Practice Ninja tips for getting it right for the clinician.

1.) Your profile picture. There is no bigger crime than a bad LinkedIn photo. It’s time to ditch the blurred iPhone selfie you took at your mates wedding/that photo only your mum would love/or the one that’s on your hospital ID badge that makes you look like a constipated murder suspect. It’s time to hire a professional photographer – a great opportunity to get several shots you really love in one sitting, that you can use across various social media platforms.

2.) It’s really important to include a summary that’s very engaging. Don’t bore the reader with what you do, shout out about what you love to do. If you like treating onychogryphosis then tell us about it. At the same time, share a little bit about who you are. Knowing that you are at third generation BBQ master and triathlete shows that you are human.

3.) Try to include some key words that are really relevant to your work. We want to know that you are nifty in terms of wielding an arthroscope or that you are particularly specialise in anaesthetising children. Niche down a little bit here and use terms that your readers would search for, rather than medical jargon which might not first come to mind.

4.) Don’t make it a long snooze fest of a CV. Nobody really cares that you researched long chain fatty acids in you intercalated year, but they might want to know that you spent time working with talented folks at the Mayo clinic or Cirque du Soleil.

5.) Remember to make it lay person friendly. This is a great way to be able to showcase your talents and achievements you are most proud of, using a voice that comes across as being both professional and engaging. Whilst it’s a good idea to steer away from anything too political (or God forbid, anything a little bit ‘potty mouthed’) thinking of LinkedIn as site for Facebook users who want to show case the best of their professional talents, isn’t too far wrong. Keep in mind that people Google you whether you like it or not, so why not show them the best of yourselves.

Next time we are going to be talking about the importance of posting on LinkedIn click here to receive our free guide on how to construct a blog post.

Sometimes, we all need a little extra help in building our practices – from a business perspective, as well as a clinical one.
Through sharing my marketing and business skills with Orthopaedic Surgeons, Consultant Physicians, Physios and Osteos, they’ve been spared valuable time re-inventing the wheel. I’ve helped them attract more of their ideal patients, streamline their processes and develop their successful, profitable practices.

Sometimes, we all need a little extra help in building our practices – from a business perspective, as well as a clinical one.

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