Why Clinicians are missing out, by not posting more.

This is the second of a series on how get the best out of your online presence and today we’re talking about the importance of regular blogging and posting. Since my last email you should have been busy making your LinkedIn page look shiny and new, so here’s what you need to do with it ….

Private practice Ninja helper Besides the ‘About Me’ and ‘Connect’ pages, blog pages and LinkedIn posts are typically the next most commonly visited area in your website or LinkedIn profile.

LinkedIn posts are simply a form of blog posting, and – guess what – apart from the time it takes you to write it, its’ Free. Why not give visitors a reason to return to your site or share your stuff (even if they’re not yet a referrer or patient)? It’s a no brainer situation.

Private practice Ninja helper Blogs and posts help you to establish authority.

You might think your peers and patients know what you do but unless you are setting them straight on what you love to do, and why you are doing it, you will be lost in that sea of all those other gall bladder snatchers out there.

 Private practice Ninja helper It’s a great way to showcase your skills and point of view in a human way.

Patients and referrers like to take a peek behind the curtain, and ensure that you are not some dreadful cold fish. Patients particularly like to read stories about how you helped someone else. The more your stories resonate with them, the more likely they’ll think of seeing you, when their knee pain means they start dancing like their dad.

Private practice Ninja helper It helps you to write up to date stuff that doesn’t involve an original piece of research.

So many clinicians shy away from posting, because they somehow feel they have to write a giant piece of work, based around an in-depth literature search, when actually what people want to read about is the best way to get over a problem. Patients are really looking for solutions to their problems, such as how to cure that nagging IT Band pain two weeks before the London marathon, or the best way to shake off blepharitis – if you can spell it of course.

 Private practice Ninja helper That SEO stuff.

Whether you like it or not, people and machines are checking you out. Like a nosy teenage sister rummaging through your wardrobe, Google spiders crawl all over your website and social media platforms. If you’re not producing original content a few times a month, your profile site stagnates, and slips further out of your LinkedIn viewers’ site, and down Google’s rankings. So, when someone wants to find a person to come to their clinical rescue, chances are, your profile will be nowhere to be seen. LinkedIn actively provides you with a targeted audience to delight and entertain. Your followers are people who purposely wanted to connect with you, and if they like what they read, they will be keen to share it with their LinkedIn besties. Once you’ve built up a catalogue of nifty tips and tricks, you can also repackage and update those posts making it so much easier the next time you sit down to write.

You don’t have to be Byron to write a great post, and “trust me, I’m a doctor “ it works.

Private practice Ninja helper Learn a quick and easy ways to construct a quality blog post, click here to receive our free guide.

Sometimes, we all need a little extra help in building our practices – from a business perspective, as well as a clinical one.
Through sharing my marketing and business skills with Orthopaedic Surgeons, Consultant Physicians, Physios and Osteos, they’ve been spared valuable time re-inventing the wheel. I’ve helped them attract more of their ideal patients, streamline their processes and develop their successful, profitable practices.

Sometimes, we all need a little extra help in building our practices – from a business perspective, as well as a clinical one.

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