You know you need to be making video to grow your Private Practice, but what if you hate being on camera (because you’re worried about how you look or sound?)
What if you feel aghast at the idea of public speaking, or consider yourself to be an introvert?
I’m going to give you eight tips on how you can rapidly become more confident on camera.
Everyone feels shy, self-conscious, and nervous when they first start making videos.
The first video I made was on a boat. In Hong Kong. It didn’t bomb, but looking at it now makes me giggle, because it was a little bit naff. I mean. On a boat. What was I thinking?
But over the past three years of consistently making video, I've become so much better, and I actually enjoy it. A lot.
Even if you consider yourself to be a big-time introvert, you can still learn to become comfortable and confident on camera – it just takes practice and repetition.
How can you get camera confidence faster?
As vlogger Sunny Lenarduzzi says, “there is nothing more uncomfortable than watching someone who is uncomfortable on camera”.
The goal here is to learn to relax, and then the viewer will relax.
Tip one: Speak as if you’re talking to one person, not many.
When you’re speaking, have an actual person in mind, as if you’re having a conversation.
So, if you’re recording a vlog for runners who get Achilles problems, think of the last patient you treated, and speak to them in the way you’re speak in a friendly consultation.
Tip number two: Put a photo next to the lens.
If you feel intimidated looking into the lens, try putting a photo up next to it. This could be your partner or even the family pet. Try it, it’s mad, but it really works.
Tip three: Put on a big smile, relax your face and remember to breathe and blink.
Try smiling as you’re speaking – even if it feels a little false. Your physiology will kick in to back you up.
Your brain will signal the release of dopamine, serotonin, and endorphins, helping your body to relax and settling those nerves you initially feel when you start to speak.
Practise smiling and talking in the bathroom mirror. However daft it feels.
Tip four: If you’re an introvert, get some time out before you film.
Extroverts (like me) get an energy boost being around other people, and introverts, like my husband, recoup their energy being on their own.
Introverts need space and time away from other humans before expending emotional energy, so don’t put pressure on yourself by scheduling your filming at the end of a hectic clinic.
Tip five: Focus on what you want the outcome to be.
So, if I’m watching your video, what is it that you want me to better educated about, to understand or take action on?
That way, you’ll know when you’ve come to the end, and you won't be rambling on.
Tip Six: Prepare – but don’t overly script it.
Lots of people ask me, should I use a teleprompter or speak from a scripted set of notes.
I think it’s not a great idea for two reasons. Firstly, it makes you look stiff and unnatural, a secondly you know your stuff, right?
You talk with patients and people and other clinicians all day long. It’s much better to simply write a few bullet points and then speak to those.
Tip Seven: Record your video in little sections.
Don’t try to be a one-take wonder.
Editing is super easy, so, pause, smile, make your first point, and then pause and smile again. That way, you can make little chops, and quickly edit it together, without awkward jumps in your expression or position on-screen.
Don’t start recording the moment you switch the camera on. Give yourself a few minutes talking into the lens to warm up, and get that smile going.
Tip eight: Schedule it.
The only way to stay not confident about making video is to not make video.
Challenge yourself once a week to make a video, even if you’re not sending it out to the universe.
Practise, practise, practise. Start with an Instagram story, and then have a go posting to your website and YouTube.
Finally, remember, these videos are for patients and potential referrers, and not your peers, so, relax, make it chatty, and you’ll do just fine.
Need help with getting confident with making video?
Get in touch. I’m at email@example.com