How to use Vimeo for Marketing Your Private Practice.

Back to school means digging your teeth into a spot of studying. Want to get ahead in private practice?

Then it’s time to learn new skills.

To get yourself noticed and to raise awareness of how you can help people within your particular niche, nothing works better than video. I have talked previously about the power of video and your practice growth, below…

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If you want to get people reading more about you and booking in to see you, you should think about producing video and storing it in places where it can be viewed, like on your website.

So, how do you get the precious video that you have made on your phone, onto your website?

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You might be thinking…

“Can’t I just add it in some kind of an attachment?”

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Well, you could, but chances are, whoever hosts your website won't give you the sufficiently big “internet pipe” bandwidth to allow your videos to be viewed by more than one person at a time. Huge video files will also slow down your website, leading to higher bounce rates. That's not great either.

In order to put a readily accessible video onto your website, it needs to be hosted elsewhere and access is granted to it via your website.

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You may wonder…

“Where is the best place to host my magnificent video?”

“How do I get it off of my phone and onto that platform in the first place?”

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Once you have recorded your splendid video (complete with a call to action, for example booking in to see you in clinic), I recommend one of two things:

First of all, you might want to consider using a simple YouTube app on your phone to upload it to your YouTube channel. It will ask you to sign in during the process, and it’s a very simple way to get noticed online.

Bear in mind that in order for people to view your video they are going to either visit the YouTube site (and they’ll need an account if they want to leave comments) or use an app to run it on their smart phone. This can create potential barriers.

Better still, I encourage you to consider paying a small amount of money each year to a hosting company such as Vimeo.

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You might be asking…

“Why pay for hosting, when you can get it for free?”

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It’s a brilliant idea to build up an archive of helpful videos on YouTube (which is, after all, the second biggest search engine on the planet) but YouTube might decide at some point in the future pull the plug (albeit, that’s unlikely). You would then be left with nothing. It’s also surprisingly easy to get your social media accounts blocked, so you don't want to put all of your eggs into one basket. I've seen this happen.

So, you will want to know…

“How much does hosting with Vimeo cost?”

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Well, at the time of writing this, the basic plan PLUS account costs ten pounds a month, or just six pounds a month if you are willing to sign up for a year. That gives you an upload of five gigabytes per week, which is approximately thirty-five minutes of high-resolution video shot on your iPhone.

The PRO plan, (which costs £16 per month if you sign up for the year) will give you twenty gigabytes per week, and it also enables you to add your company logo to the video. And we do love a bit of branding.

Both types of account mean that you can embed the video anywhere, which of course includes your website.

If you are an iPhone user and you happen to have a Mac desktop or Mac laptop, it's super easy to use Airdrop to transport videos recorded onto your phone onto your Mac desktop.

If you are an android or pc user “Photo Sync” app does the job nicely too.

Once you have brought your video footage into your ‘photos’ or ‘downloads’ file, you can then pull it up into Vimeo. You will see there is a ‘drag and drop anywhere to upload’ button. Underneath this upload area, it prompts you to think about setting a privacy level. This is important because ideally, you want to limit it to only people with the private link.

Vimeo is also a little search engine in its self and you don't want people wandering away from your video to look at something interesting about kittens. In other words, it helps to keep them on your site.

Vimeo will then announce (via an email) that the upload is complete, and it will encourage you to fill in a box displaying the title of your video and then a description. Don't forget to select ‘English’ in the language box.

You might prefer to unclick the ‘video review page’ box, or you’ll need to keep an eye on Vimeo to check the comments.

Caption your video.

It's a good idea to caption your video, as many people will view the video with the sound off.

To do this, go to www.rev.com and they will produce an SRT (Subrip Subtitle) file, which contains the text for the subtitles. They currently charge a dollar per minute.

To upload your SRT file to Vimeo, go to ‘My Videos' and choose the video you want to add the SRT file to.

In the left hand menu, you'll see ‘Distribution' – then toggle down till you see ‘Subtitles'. To upload your SRT file then click the little plus (+) button, choose the language of the subtitle, then click ‘Choose File'. Upload your SRT file from wherever you downloaded it from Rev.com. Once you've uploaded it, make sure to toggle it to ‘On' in order that it becomes live.

Once your video has been uploaded and Vimeo has announced this to you, you can then go to ‘manage videos’ in the top bar.

Click on your new video and you will then see a button called ‘embed code’. If you click on that button a pop-up box will appear containing HTML code. This code you can copy to your clipboard. This code is golden!

If you have a fairly recently built WordPress website, then it’s super easy to insert a ‘code block’ section into a web page or blog page, then all you need to do is paste in your new video’s HTML code and voila!

Your hosted video is now live on your website and ready for watching.

If you need help learning how best to use video to grow your private practice, get in touch for help.

Get in touch!

Together we can grow your Private Practice.

 

                                                                               

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