Do you ever feel that despite being a great clinician, people simply don't know who you are? Here are some great strategies to help you become 'known' in your Private Practice.
What you can do now to get started with video in your Private Practice marketing? Here are my Six Top Ninja production tips.
Isn't it strange how patients all want to get in the door to see you before December the 25th, and then they vanish into thin air come the new year? Top three Ninja tips for a Cool Yule.
Christmas is coming. Don't leave it all to chance, and in particular, don't leave patients to their own devices. Let’s prep your practice like a master Ninja.
Whatever the form of hacking (be it your laptop, Gmail, Facebook account) it is at best stressful, and at worst, a disaster. Typically, it’ll happen just when you weren’t expecting it (like mid-clinic). The fall out can be extensive...
Do you know how to deal with a personal data breach? Even with the best systems and processes in place, things can go awry. This is made even scarier and stressful if you learn of the breach in the middle of a very packed clinic. The ICO gives you 72 hours to report a breach, this is how you deal with it.
It's tempting to be present on all platforms. Don’t. Instead, take some time to think where your ‘people’ are. In my instance and probably yours as well, LinkedIn is a treasure trove of great potential referrers for your private practice.
If you look around you, the clinicians who are making enviable livings are doing so because they also provide an excellent patient experience.
I'm passionate about email when it comes to private practice growth, but the rest of the time, unless you govern it, it will end up ruining your mental bandwidth if you are away on holiday or at a conference.